Are you a “supermarket tart”?

Are you the kind of shopper that supermarkets love, the type who always shops at the same supermarket on a regular basis?

Tesco, Morrisons, etc… love you, as you are often more loyal to them then your employer or even your family!

Well the BBC reports that in these times of economic turmoil, the days of the loyal supermarket shopper may be coming to an end as we become more price sensitive.

Many supermarket-goers are wedded to their brand of shop. But as people begin to draw in the purse strings, some are starting to see benefits in being a more promiscuous consumer.

Evidence suggests once loyal shoppers, who in the past have been faithfully wedded to a single supermarket brand, are starting to experiment with younger, cheaper models.

However will these changing habits last? According to the article, no.

…as shoppers have more money again they will revert to old habits.

Tesco to end trade with Zimbabwe

Tesco to end trade with Zimbabwe

The BBC reports on how Tesco responding to political and consumer pressure it to no longer source products from Zimbabwe.

Supermarket chain Tesco has announced it will stop sourcing products from Zimbabwe while “the political crisis persists” there.

The retail giant buys around £1m ($1.9m) worth of goods, including vegetables, from Zimbabwe.

Tesco said it was looking for other ways to support workers there.

This is an example of how political and consumer pressures can force business organisations to change the way in which they do business.

Supermarket of the future

Interesting BBC video report on using a mobile phone to do your supermarket shopping.

A German supermarket is encouraging customers to scan and ring up their shopping using mobile phones, and check out without the help of a cashier.

It’s a bit like using the scanner that I do at Sainsburys.